In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that have varying budgets for different events. We'll also explore the crucial role of clear communication, especially when navigating last-minute changes, to ensure that your relationships with these high-end clients thrive.

0:30 Why most retail luxury brands don't have contracts and don't work on an annual basis

1:40 What I did to guarantee a year's worth of income from a luxury brand

2:30 How to avoid the overwhelm of working with luxury retail brands that have different budgets for different events

3:35 Why it's so important to communicate with brands every detail and especially when there are changes

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST