One developer has improved their customer experience and increased sales after implementing digital tools to virtually sell new homes during the pandemic. Now that restrictions are being lifted, we discuss if virtual selling will last and why it should.

This week, Zach talks with Kris Maher, an architect who is also Vice President of Design at Rancho Mission Viejo, about how transitioning to selling virtually drove home sales. They also discuss how building materials manufacturers can reach more developers and builders, plus why you should consider B2C and not just B2B marketing.