The Marketing Analytics Show

How measure your content marketing ROI with Deb Mukherjee

Listen Later

Looking to improve your content marketing performance?

In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.

Tune in to learn:

  • Three key pillars in a content marketing strategy
  • What content marketing metrics you should track
  • Why Deb uses first-touch attribution to measure content marketing
  • How to optimize different types of content

    • Links mentioned in the show:

    • Follow Deb on LinkedIn.
    • Start your free 14-day Supermetrics trial.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.


      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Marketing Analytics ShowBy Supermetrics
      • 4.3
      • 4.3
      • 4.3
      • 4.3
      • 4.3

      4.3

      6 ratings

      More shows like The Marketing Analytics Show

      View all
      The NPR Politics Podcast by NPR

      The NPR Politics Podcast

      26,012 Listeners

      Pivot by New York Magazine

      Pivot

      9,724 Listeners

      The Daily by The New York Times

      The Daily

      113,121 Listeners

      Lovett or Leave It by Lovett or Leave It

      Lovett or Leave It

      25,129 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,944 Listeners

      DataFramed by DataCamp

      DataFramed

      266 Listeners

      The Analytics Power Hour by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

      The Analytics Power Hour

      171 Listeners

      The Prof G Pod with Scott Galloway by Vox Media Podcast Network

      The Prof G Pod with Scott Galloway

      5,610 Listeners

      No Stupid Questions by Freakonomics Radio + Stitcher

      No Stupid Questions

      3,624 Listeners

      Hard Fork by The New York Times

      Hard Fork

      5,576 Listeners

      The Rest Is Politics by Goalhanger

      The Rest Is Politics

      3,858 Listeners

      On with Kara Swisher by Vox Media

      On with Kara Swisher

      3,538 Listeners

      Prof G Markets by Vox Media Podcast Network

      Prof G Markets

      1,480 Listeners