The Marketing Analytics Show

How measure your content marketing ROI with Deb Mukherjee

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Looking to improve your content marketing performance?

In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.

Tune in to learn:

  • Three key pillars in a content marketing strategy
  • What content marketing metrics you should track
  • Why Deb uses first-touch attribution to measure content marketing
  • How to optimize different types of content

    • Links mentioned in the show:

    • Follow Deb on LinkedIn.
    • Start your free 14-day Supermetrics trial.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.


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