Episode 312 of the Sports Media Podcast with Richard Deitsch features Apple/MLS lead analyst Taylor Twellman and Sports Media Watch founder and editor Jon Lewis In this podcast, Twellman discusses what Messi coming to America means for MLS; how MLS/Apple will attempt to capitalize on Messi’s arrival; why Twellman thinks this is bigger than Pele playing in the U.S; the broadcasting challenges surrounding Messi’s arrival; what kind of access Messi will provide sports media; what is realistic in terms of Messi’s health and form; how Messi will be covered by other outlets; his impact on the 2026 World Cup; the MLS broadcasting experience for Twellman so far, and more. Lewis discusses the NBA Finals and Stanley Cup Final viewership; wha trends we think are notable and worth thinking about medium term; the impact of the 18-49 demo; the impact Messi can have on MLS and media. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, Stitcher, and more.

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

Learn more about your ad choices. Visit https://podcastchoices.com/adchoices