Someone asked what I thought about paying $20,000 per year for a business coach...

Of course, it’s fine if you’re having a very worthwhile experience, and if you are gradually paying it. My concern is when you’re paying a large sum and the coach is new to you, yet promising you the sun, the moon, and the stars.

Many of us idealistic business owners are easily taken by big promises from authoritative-looking coaches. We can end up wasting thousands… or tens of thousands of dollars.

The money you spend for business coaching should really be going towards the five areas I discuss in this episode.

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