How much would you pay to swim in a clean lake? How much to take a breath of fresh, clean air? To fish in a pristine stream? You may not ever think about that, but there is somebody who does -- a lot.

On this episode, meet the professor who's working to understand the economic value of a clean environment.

Host: Amy Barrilleaux

Guest: Dan Phaneuf, Professor, Agricultural and Applied Economics, Unversity of Wisconsin

Resources for You:

Clean Wisconsin: Fighting for Clean Water