Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success? Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indicators (KPIs). But that doesn’t show how one piece of content has been used and repurposed across multiple channels. We tackle this and more with <a href='https://www.linkedin.com/in/katieryanoconnor/'>Katie Ryan O’Connor</a>, VP of Content at <a href='https://www.okta.com/intro-to-okta/'>Okta</a>, on this week’s episode. We also dive into the role of TikTok for B2B brand awareness. TikTok can enhance your content marketing efforts, but can be tricky to navigate for B2B companies. Katie shares some tips for how you can maximize your TikTok success.Tune in now to start measuring content performance through the lens of the assets themselves, as opposed to Google Analytics.

Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success? Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indicators (KPIs). But that doesn’t show how one piece of content has been used and repurposed across multiple channels. We tackle this and more with Katie Ryan O’Connor, VP of Content at Okta, on this week’s episode. We also dive into the role of TikTok for B2B brand awareness. TikTok can enhance your content marketing efforts, but can be tricky to navigate for B2B companies. Katie shares some tips for how you can maximize your TikTok success. Tune in now to start measuring content performance through the lens of the assets themselves, as opposed to Google Analytics.

Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success?&nbsp;Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indicators (KPIs). But that doesn’t show how one piece of content has been used and repurposed across multiple channels.&nbsp;We tackle this and more with <a href="https://www.linkedin.com/in/katieryanoconnor/" rel="noopener noreferrer">Katie Ryan O’Connor</a>, VP of Content at <a href="https://www.okta.com/intro-to-okta/" rel="noopener noreferrer">Okta</a>, on this week’s episode. We also dive into the role of TikTok for B2B brand awareness. TikTok can enhance your content marketing efforts, but can be tricky to navigate for B2B companies. Katie shares some tips for how you can maximize your TikTok success.Tune in now to start measuring content performance through the lens of the assets themselves, as opposed to Google Analytics.

How Okta Measures Content Success and Why Okta Uses TikTok

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

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Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

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How Okta Measures Content Success and Why Okta Uses TikTok

How Okta Measures Content Success and Why Okta Uses TikTok

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