One of the biggest myths people tend to have about franchises is the more expensive the business costs, the more money you can make. Diane Wilson, a successful franchise owner with Tutor Doctor, joins Dru Carpenito to explain why that’s the not the case. Diane shares her journey in franchising and how she’s built her Tutor Doctor franchise in a small rural town in northern Ontario into a thriving business she’s passed down to her daughters.

Diane shares many valuable nuggets in her journey including:

• What it was like to open an education franchise without any background in education and why she decided to do it

• What it’s like to open a franchise during one of the largest recessions the world has ever experienced

• How she’s built her business through a keen focus on solving her customers' problems and helping them

• How she overcame her fear of “sales” by shifting her mindset

• And, how she’s been able to pass the business along to her daughters who now run it.