The news landscape is continuously in flux as new media technologies are developed and audience needs shift. This mix of new tech and new needs, has made it important that audiences be able to understand quantitive information. A research project between Knology and PBS NewsHour is studying just how people consume news and numbers. That project is the focus of this episode of Stats & Stories with guests Jena Barchas-Lichtenstein and Laura Santhanam.

Jena Barchas-Lichtenstein is a linguistic anthropologist who leads the media research at Knology, as well as Associate Editor of Public Anthropologies at American Anthropologist. They lead Knology's participatory collaborations with news organizations, including PBS NewsHour. Their research interests center on the relationship between scientific authority and questions of epistemic and probabilistic certainty. Their doctoral research focused on media circulation and socialization into the global community of Jehovah’s Witnesses.

Laura Santhanam is the Health Reporter and Coordinating Producer for Polling for the PBS NewsHour, where she has also worked as the Data Producer. Santhanam uses narrative and numbers to tell stories. Her work at the NewsHour merged her career as a newspaper reporter at the Chattanooga Times Free Press and the Arizona Republic with her work as a media analyst at Pew Research Center. She previously worked as a senior climate researcher at Media Matters for America, where she wrote blogs that examined climate change and managed data-driven projects on the media’s coverage of issues related to energy and the environment.