There’s no doubt new advances in science and technology are having a huge impact on the way we live our lives these days. From Big Data and artificial intelligence to genomics and wearable devices that track daily our activity.

Of course, medicine is no exception. All of these technological steps forward are pointing healthcare towards a coming era of personalised medicine that focusses more directly on the needs of the individual patient.

In this episode we speak to Professor Sir Munir Pirmohamed, David Weatherall Chair in Medicine at the University of Liverpool, NHS Chair of Pharmacogenetics, and a consultant physician at the Royal Liverpool University Hospital.

He tells us how advances in medical techniques such as genetic screening and a focus on patients’ differing reactions to treatment can go beyond a one-drug-fits-all approach to healthcare and even treat diseases before symptoms appear.

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