Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses how PMI is transforming, when it plans to enter the US market, and how. Show Notes

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• Stefano Volpetti: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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