The Future of Media, Explained - from Press Gazette

How publishers can cash in on online shopping: e-commerce and affiliate marketing, with The Independent


Listen Later

This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent. 


The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016. 

 



Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Future of Media, Explained - from Press GazetteBy New Statesman Media Group

  • 5
  • 5
  • 5
  • 5
  • 5

5

1 ratings


More shows like The Future of Media, Explained - from Press Gazette

View all
The Media Show by BBC Radio 4

The Media Show

33 Listeners

Page 94: The Private Eye Podcast by Page 94: The Private Eye Podcast

Page 94: The Private Eye Podcast

292 Listeners

Political Fix by Financial Times

Political Fix

150 Listeners

Newscast by BBC News

Newscast

674 Listeners

The Story by The Times

The Story

261 Listeners

Westminster Insider by POLITICO

Westminster Insider

41 Listeners

The Wargame by Sky News

The Wargame

121 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,289 Listeners

The News Agents by Global

The News Agents

983 Listeners

The News Agents - USA by Global

The News Agents - USA

398 Listeners

When It Hits the Fan by BBC Radio 4

When It Hits the Fan

39 Listeners

Political Currency by Persephonica

Political Currency

108 Listeners

Media Confidential by Prospect Magazine

Media Confidential

20 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,300 Listeners

What's Up Docs? by BBC Radio 4

What's Up Docs?

116 Listeners