07.06.2020 - By Path2Product
For today's episode, i sat down with Dinesh Rajasekharan, Director of Product at Salesforce. Dinesh shared how he develops personas, performs validation with customers, and prioritizes around his primary personas.
Here's what we've discussed:
The first law of product management
How to expand your view of who your customer is and the range of personas you serve
Why personas are even more critical in highly technical products
How to prioritize the personas you build for
What core aspects of product management that don't change, regardless of your product or industry
How to prioritize your core focus as a product team and as an organization as a whole
Why UX matters, even in more technical products, but why it's approached differently
How UX goes beyond the UI, especially in more technical products
The two key checkpoints for customer validation
Why you should start with user feedback before architectural decisions are made
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