Lessons In Product Management

How Salesforce develops personas and does customer validation w/ Dinesh Rajasekharan - Director of Product @ Salesforce

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For today's episode, i sat down with Dinesh Rajasekharan, Director of Product at Salesforce. Dinesh shared how he develops personas, performs validation with customers, and prioritizes around his primary personas.

Here's what we've discussed:

  • The first law of product management
  • How to expand your view of who your customer is and the range of personas you serve
  • Why personas are even more critical in highly technical products
  • How to prioritize the personas you build for 
  • What core aspects of product management that don't change, regardless of your product or industry
  • How to prioritize your core focus as a product team and as an organization as a whole
  • Why UX matters, even in more technical products, but why it's approached differently
  • How UX goes beyond the UI, especially in more technical products
  • The two key checkpoints for customer validation
  • Why you should start with user feedback before architectural decisions are made
    • ...more
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    Lessons In Product ManagementBy Path2Product
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