Content creation doesn’t have to hijack your day behind the chair. In this conversation, Vivian from The Hairdresser’s Social Club and I map out a practical system for running content days and Share the Love days so you can batch what you need, train your team, and market your services without compromising the client experience. We cover how to source the right models, set expectations with a simple agreement, and leave with an album full of reusable b-roll and finished looks that actually convert.

What we cover:

→ Why content days remove pressure from the salon floor

→ Share the Love days for team education and culture building

→ How to use model days to grow a niche service

→ Building a house-model list you can call any time

→ Local micro influencer strategy that works without big budgets

→ Simple “six-hour block” prep to maximize output

→ What to ask models to do on stories, reviews, and tags

→ B-roll you can reuse for months with new hooks and captions

→ Guest experience first and how to keep filming from feeling invasive

→ Quick start checklist

→ Decide the goal of your content day (service to grow, team training, or b-roll)

→ Post a specific model call with reference photos and DM instructions

→ Pre-consult and patch test, then share a one-page expectations sheet and release

→ Prep looks, outfits, shot list, and a short caption bank

→ Assign roles for the day (stylist, filmer, runner) and block six hours

→ Capture process, space, and finished looks from multiple angles

→ Ask for stories during the appointment and a review after

→ File assets into named albums so you can repurpose fast

Guest

Vivian, founder of The Hairdresser’s Social Club, teaches hair and beauty pros how to use Instagram to attract new clients with content that actually connects.

Connect with Vivian

→ Instagram: @thehairdresserssocialclub

→ TikTok: @thehairdresserssocialclub

→ Website: thehairdresserssocialclub.com

If you loved this episode

→ Share it with your team and pick a date for your first content day

→ Tag me @itsjodiebrown and let me know your biggest takeaway

→ Leave a quick review — it helps the show reach more stylists who need it