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How Sam's Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting
In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…
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By Total Retail
4.5
2222 ratings
In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…
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