Every time you minimize your accomplishments, you’re not just being humble—you’re making your personal brand smaller. And when you do that, you leave opportunities on the table.

In this episode of Branding Room Only, I break down why showcasing your wins isn’t bragging—it’s leadership. I share stories of clients who downplayed major achievements and what shifted when they finally spoke up. I also share practical strategies to help you move from deflecting to owning your success, including how to frame your stories with clarity and confidence and how to integrate your achievements into your everyday visibility strategy.

Whether you’re gearing up for an annual review, polishing your LinkedIn, or simply building comfort in telling your story, this episode will give you the tools to put your wins front and center—and strengthen your personal brand in the process.

1:03 – Why so many people hide their wins and how it hurts your personal brand

2:14 – What happens when you treat self-promotion as a strategy, not an afterthought

3:07 – The real difference between bragging and sharing your value

4:04 – Tool #1: building a wins file to track your accomplishments

4:39 – Tool #2: telling your story with situation, action, result

5:24 – Where and when to weave your wins into the conversation

6:52 – Why staying quiet about your wins also impacts the people around you

7:38 – The one simple step you can take this week to put a win in the spotlight

Mentioned In How Sharing Your Wins Strengthens Your Personal Brand

Join Paula October 10th for Own Your Wins: Preparing for Annual Reviews with Confidence

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.