Startups in Stilettos

How Siham Lahmine Built a Travel Business Rooted in Culture and Connection


Listen Later

“I want each one to feel special while they are traveling with me. Others say to me, 'Oh, you're supposed to do a lot of group tours. That's going to bring you a lot of profits.' I'm saying leave this aside because it's not about profit. This is about people.”


When 2020 brought global travel to a halt, Siham Lahmine saw an unexpected opportunity: to bet on herself. Leaving behind a stable career in education (and a seven-year role at a tourism company), she launched Morocco Travel Organizer, curating immersive, luxury experiences that go beyond the guidebooks. But her journey wasn’t just about pivoting, it was about rewriting her own rules.


Siham’s entrepreneurial journey is a testament to the power of patience and intuition. While many rushed to pivot in 2020, she took two years to refine her vision, proving that timing isn’t just about opportunity, but readiness.


What we talked about:


How Siham Discovered Her Passion [2:45]


Blending Local Food with Travel [7:50]


Building a Loyal Customer Base without a Large Marketing Budget [17:00]


How an International Business Can Connect with the US [27:45]


Connect with Siham:


Morocco Travel Organizer


LinkedIn


@sihamlahmine on Instagram


@moroccotravelorganizer on Instagram


Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!


Curious about joining the Entreprenista League? Sign up here for a free info session.


Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.


Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay


Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.


...more
View all episodesView all episodes
Download on the App Store

Startups in StilettosBy Entreprenista Network

  • 5
  • 5
  • 5
  • 5
  • 5

5

25 ratings


More shows like Startups in Stilettos

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,217 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,054 Listeners

She Means Business Show by Carrie Green

She Means Business Show

301 Listeners

The Daily by The New York Times

The Daily

111,562 Listeners

Cara Says It All by Cara Alwill

Cara Says It All

1,343 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,001 Listeners

Professional Troublemaker with Luvvie Ajayi Jones by Luvvie Ajayi Jones

Professional Troublemaker with Luvvie Ajayi Jones

2,173 Listeners

Entreprenista by Entreprenista Media

Entreprenista

201 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

837 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,573 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,337 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,416 Listeners

What Now? with Trevor Noah by Spotify Studios

What Now? with Trevor Noah

4,037 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

116 Listeners