Explore key strategies for overcoming barriers in your coaching business with Suzanne Riley. Discover how to define your ideal client, craft compelling messaging, and use “Voice of Customer” research. Suzanne will also unveil her keys to copywriting and the impact of self-awareness on success.

Suzanne Reilley is a business coach, an iPEC Certified Professional Coach, and a marketing strategist.

In this episode, Melinda and Suzanne talk about:

• The mental shift in audience engagement
• Cracking the code in coaching businesses
• Importance of defining ideal clients
• Significance of voice of customer research
• Transitioning from passion to business mindset
• Essentials of compelling copywriting
• Balancing passion with business strategy
• Overcoming ambivalence and desperation in business
• Importance of knowing your customer journey
• Continuous learning and adaptation for business growth

“Focus on people who are going to be as excited to find you as you are excited to find them, who of course have the means to invest in your services.” — Suzanne Reilley

Guest Bio:

Suzanne Reilley is a business coach and marketing strategist with eight years of experience and proven metrics. For three of those years, she worked on the digital marketing team at iPEC Coaching, and she's an iPEC Certified Professional Coach as well. Her work has been featured in Yahoo Finance, CMSWire, VoyageLA, and more. Suzanne is here to help you demystify the whole online marketing world, so you can make solid traction in your unique business. And she goes by the motto, “There's work to be done, but let’s not make it harder than it is.”

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Suzanne’s website: SuzanneReilley.com
Free workshop for podcast listeners: 11 Game-Changing Strategies for Increased Business Revenue and a Consistent Stream of Clients

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: How Coaches Attract Clients: The Business Code (Suzanne Reilley).