Dan Ariely is a Duke behavioral economics professor who began exploring why otherwise rational people can believe irrational things after he personally became the target of conspiracy theories. Dan and Andrew discuss the emotional, cognitive, personality, and social factors that contribute to misbelief — and why leading with empathy and rebuilding trust are key.

Watch this episode on YouTube: https://youtu.be/bKwImUQ4hqk

Misbelief - https://amzn.to/3RrxtTZ

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