How Sydnie Wells Became the Face of Barstool Outdoors | 100% Wild Podcast Ep. 436

On this episode of the 100% Wild Podcast, hosts Matt and Tim are joined in studio by Barstool Outdoors host Sydnie Wells, daughter of legendary hunter Tim Wells. Sydnie shares her unlikely path from nursing school to spotlight host at Barstool, and what it’s like growing up in a family where deer hunting is a way of life. She opens up about building her own brand outside of her dad’s shadow, introduces us to the never-ending legend of “Big Louie,” and breaks down how she’s helping a new audience understand the hunting lifestyle—from licenses to limits. There’s also plenty of bowfishing chaos, behind-the-scenes stories, and Midwest pride to go around.

Topics Covered:

Why Barstool Sports took a chance on Sydnie

Breaking misconceptions about hunters in mainstream media

Spot-and-stalk whitetail hunting with Tim Wells

The family tradition of naming every deer “Big Louie”

Bowfishing buffalo in Wisconsin and snapping bowstrings in the dark

Her advice for women navigating male-dominated outdoor spaces

⏱️ Timestamps

00:00 – Dive Bomb event and the Midwest whitetail effect

02:30 – Welcome Sydnie Wells to the podcast

05:00 – Fighting stereotypes at Barstool as a female hunter

06:11 – Educating non-hunters: “They thought we could shoot 10 deer!”

07:15 – Life lessons from Tim Wells and growing up on the farm

09:45 – Leaving nursing behind to work for her family

12:00 – The “Big Louie” tradition and mega-buck memories

15:00 – Tim’s spontaneous 200-class spot-and-stalk buck

18:00 – Bowfishing, blood, and buffalo ribs

22:30 – Matt admits he’s the world’s worst fisherman

26:00 – The instinct of bowfishing vs. aiming in archery

31:00 – Sydnie’s path to becoming the face of Barstool Outdoors

35:00 – Behind the scenes of the Barstool Chicago office

38:00 – Tim Wells' most embarrassing public moments

41:00 – Social media mishaps and “Dad, don’t click that!”

44:00 – Wrap-up and future collabs

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