Do people on your team multitask in meetings, or focus intently on the person speaking? The answer to that question will help to how much your organization prioritizes attention, which is one of the "7 Forms of Respect" in the framework and book of that name by Julie Pham.

Don't worry, this isn't about setting rules. Pham is not giving advice on having laptops open or closed in meetings, for example. Instead, she's providing a way to establish and communicate the priorities of different people, teams, and companies — defining organizational culture not by abstract concepts but by desired behaviors.

That insight is key to understanding and benefiting from the new book by Pham, a Seattle-based entrepreneur, marketer, consultant, journalist, historian, and former non-profit executive. It's called 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work.

On this episode of the GeekWire Podcast, Pham discusses the practical applications and benefits of the "7 Forms of Respect" with GeekWire co-founder John Cook.

Audio editing and production by Curt Milton.  

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