In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel quickly became limited to very special cases. Hotels stood empty except for those that held people in quarantine and the health care workers who cared for them. I think it’s fair to say that no industry has changed more as a result of COVID than travel. Today’s guest, Rafat Ali, has been at the forefront of understanding these changes, and the massive impact they are having on the entire industry. He is the founder and CEO of Skift, “the daily homepage for the world’s largest industry”, and perhaps the leading news source for travel executives. In today’s conversation, we’ll talk about the key changes happening in the world of travel that affect us all; why he believes in a reader-centric model optimized for travel professionals, rather than advertisers, and Skift’s recent decision to “debrand” their site.