FREE Brand Building Workbook Here. In this episode, Chris Alba, a brand strategist and creative director, dives deep into how to actually build a music audience in today's modern music landscape. He gives a step by step method that can skyrocket your brand into having a massive cult following of millions. Chris explains the psychology behind belonging, the steps to build your own brand belief system, and the importance of crafting a compelling storyline. With insights from famous brands and music artists, he offers a step-by-step guide combined with real-life examples to help you establish core beliefs that will emotionally connect your audience to your brand for life. Learn how defining clear enemies, archetypes, and unique beliefs can transform your brand into a community of superfans.

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00:00 Introduction to Building a Cult Following
00:24 The Power of Brand Belief Systems
03:11 The Importance of Belonging
06:06 Transforming Beliefs into Community
07:59 Creating Your Brand's Belief System
17:51 Examples of Successful Brand Beliefs
21:40 A LD: Nostalgia and Style
22:55 Rick Owens: Beauty in Darkness
24:51 Otmar SPK: Craftsmanship and Tradition
27:09 Justice: Rebellion in Music
29:08 Rufus Du Sol: Healing Through Music
30:57 John Summit: The Everyman DJ
33:08 Billie Eilish: Vulnerability and Authenticity
35:22 Building Your Brand Belief System

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