Beyond UX Design

How the Focusing Effect Can Derail UX Research


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We tend to overestimate the importance or impact of information that readily comes to mind when making decisions. As a result, our choices and judgments may be skewed, and we may overlook other important factors.


What happens when we misuse research data?


The focusing effect can have major implications for our personal and professional lives. It can dramatically influence how we make decisions about our own lives, like career decisions, and it can also have a huge impact on how our teams make decisions.


To explore more about the social comparison bias, don’t miss the full article on the Cognition Catalog!


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Beyond UX DesignBy Jeremy Miller

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