No matter what you do, you’re in the business of changing behavior.

If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand.

And if you’re looking to improve yourself on a personal level, you’ve got to change your own behavior.

Question is what’s the secret to changing behavior?

You know the deal: Smart entrepreneurs who want to thrive in today’s overcrowded market place must master the fields psychology and human behavior.

And that’s why I invited Timothy Wilson, the best-selling author of “Redirect: The Surprising New Science of Psychological Change (aff)” and “Strangers to Ourselves (aff),” to join us on this edition of Social Triggers Insider.

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In addition to being an author, Timothy has published over 100 articles in industry leading scholarly journals, has been cited by many major newspapers, and is the Sherrell J. Aston Professor of Psychology at the University of Virginia.

And if you remember the book Blink by Malcolm Gladwell… well, much of Tim’s research from his first book “Strangers to Ourselves” was cited in that break-away best-seller.

To learn about these three tactics (story editing, story prompting, and “do good, be good), and more, listen to this episode of Social Triggers Insider by pressing play above.

Did you know that Social Triggers Insider is NOW on iTunes? It debuted at the #2 podcast in Business, and #1 podcast in Management and Marketing. To get this episode, subscribe to Social Triggers Insider on iTunes here

What can you expect from this edition of Social Triggers Insider? You’ll learn:

So, listen up!

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First…

As I mentioned during this episode, check out Timothy Wilson’s book “Redirect.” It’s a great read, and it’s quick. And all hype aside, it can change your life.Check out Redirect here (aff)

Then…

I want you to leave me a comment on this page, and let me know how you plan on using what you learned from this edition of Social Triggers Insider.

And finally…

Let me know what you think of Social Triggers Insider. This is the fourth episode, and I’d love to hear how much you’ve enjoyed it, and how much it has helped you.

For links to Previous episodes, here you go: