Ty is responsible for driving revenue growth through product, brand, and distribution partnerships.

Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-performing e-commerce company SHOES.com.

Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space. In a previous life, Ty has been around – at one time even working for the Olympic Games – living in several locations across Europe, Asia, and Australia.

Today Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.

I’d like to start this discussion at the beginning with the genesis, or the ‘why’ of partner programs.

Links:

https://partnerprograms.io/the-story-behind-unbounces-partner-program-with-ty-lingley/

If you enjoyed this episode, you may enjoy the full course on How to Build a Partner Program.  Use promo code PODCAST for 50% off >

Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year.

So I invited Mr. Jay McBain from Forrester.com to join me in unpacking the topic of “Through-Channel Marketing Automation.”

If you enjoyed this episode, you may enjoy the full course on How to Build a Partner Program.  Use promo code PODCAST for 50% off >

If you haven’t run across Jay, I’d wonder how – he is one of the most visible thought leaders in the global technology channel.

Named to the Top 40 Under Forty by the Business Review, he is often sought out for industry guidance and future trends.

He has spent his 24-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes. Jay is the principal analyst for global channels at Forrester – one of the most influential global research and advisory firms in the world.

In this discussion, Jay and I review:

This was one of the most enlightening episodes I’ve had with one of the brightest people in channel today.

Links: