Today's discussion will help both sides of the partnership understand how to approach the decision to partner:

For Channel / Partner Managers - you are going to hear what it take to get into a prominent agency's stack and onto their services page.

Joining me on this episode is Anita Covelli. Anita is the former Partner Development Director at Oracle, former Director of Strategic Partnerships at ReadyTalk, and now Vice President of Alliances at DemandGen - a large agency in northern CA focusing on marketing technology implementations.

Anita is in the unique position to decide who their agency works with, and how close of a relationship to pursue.

Anita is the person who receives, reviews, tests and decides on new software for DemandGen's clients. If certain criteria are not in place, the tool fails the test and may never get reviewed again.

And passing means entering a very large ecosystem of SaaS transactions that David and Anita oversee.

In today's interview, you will learn:

Watch the video of this episode here >>>

David Lewis is the CEO of DemandGen. David partners with over a dozen tools currently, and has leveraged saas partnerships to scale his agency to be one of the largest and most respected in B2B Marketing. 

In this discussion, David answers:

Lucas serial entrepreneur and eCommerce veteran who is now handling strategic partnerships at Gorgias.com - If you’re not familiar with Gorgias, it’s the multi-channel help desk for eCommerce which has been growing at astounding rates do in part to their focus on strategic partnerships early on.

In this episode, I wanted to speak to Lucas about these key aspects of his role:

Links: 

https://www.gorgias.com/partner-program

The purpose of this podcast is to share what's happening with data analytics and reporting from these perspectives: 

In this episode, I'm joined the Founder of MashMetrics.com - a Databox and Supermetrics partner white-labeling analytics services for other agencies. 

This class is the premise for a course Thomas put together for us on how to run these services: learn.partnerprograms.io/

Thomas Bosilevac is our guest today on this subject because he: 

Business Analysis | Data Analysis | Business Intelligence (BI) | Market Research | Analytics Strategy

Cory is Head of Director of Global Channel Sales at Active Campaign where he oversees his channel team and 6000+ partners. 

* This episode was recorded on video and we reference a graphic that can be found at partnerprograms.io

Watch this episode on video there as well. 

Stepping into a channel/partner management role with a large existing partner network and revenue quotas means you can either spend your time/energy finding new partners, or you can generate more revenue by enabling, matching and consolidating existing partners. 

One thing Cory has learned in over 10 years of growing channel revenue is how to generate more revenue from the partners you have. 

Cory and I break-down the mentalities and strategies necessary to leverage agency partners to extract more revenue as well as utilizing agency partners to form strategic integration partnerships. 

This episode is also a video-class in our course on building a partner program. To watch and see the visuals, head over to the school and join the course >> (use coupon code PODCAST for 50% off).

TCMA stands for through-channel marketing automation. Through-Channel Marketing is a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, reseller agents, affiliates and other partners.

When you are scaling a partner program, you will run into channel conflict wherein either:

Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner.

Now, attribution is what typically breaks down as your program becomes larger and more content is flying around.

This is the premise of today’s discussion.

And, a special shoutout to the team at CallRail.com for creating a product helping teams attribute phone calls. They are our category leader for call tracking and we’ll be working with their fantastic partner team throughout 2020.

Without further delay, let’s start this discussion on attribution in TCMA…

Today I am joined by Amanda Nielsen - former Partner Marketing Strategist at New Breed Agency - a Diamond-Tier Hubspot partner as well as reseller of Drift, Vidyard, Insight Squared and others.

She grew New Breed’s partnerships by 400% in her time there and has spoken at the Inbound conference as well as taught a class for us here at Partner Programs in our agency MRR academy found at learn.partnerprograms.io

Amanda is an expert in choosing software partnerships as an agency - vetting and discovering what saas you should invest your time in, and why.

So if you are a partner manager, this is a great episode to listen to and learn what agency partner managers look for in your program.

I’m excited to introduce Amanda to you all and hear what she has to say.

So let’s get started!

In this episode, I am joined by Greg Greenberger, Partner Program Specialist at Signavio. Greg is with me to discuss  how to formalize an appropriate budget for your partner strategy, and what KPIs to focus on at each stage of growth.

To view documents mentioned, enroll in the course Greg teaches a class in >>>

Here’s what you will learn about in this episode:

This was requested by one of our partner programs course students, so you can find the visuals mentioned in this episode at learn.partnerprograms.io in the course on how to build an agency-focused partner program.

In this episode, I talk to the founder and VP of sales at xAmplfy - the platform for channel and partnerships teams which automates the way you engage and empower your partners.

This recording is all about attribution in TCMA.

If you are interested in this topic and are building-out a partner program as we speak, please enroll in our course. Use promo code: PODCAST for 50% off. 

If you’re new to TCMA, it stands for through-channel marketing automation - a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, resellers, affiliates and other partners.

The reason I want to discuss attribution is due to channel conflict at scale in your partner program. You will run into channel conflict wherein either:

Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner.

This episode is all about understanding what actually goes on when an agency is on and OFFBOARDING your user (which was their referral), and the issues that can arise from that process being broken.

In this discussion, Alex Bass, the founder of Cyber Bytes Inc, a successful reseller of tools like Copper CRM, Pandadoc, Asana and more, discusses his road to reseller-ship and the recent bumps he experienced. The main takeaways from our discussion are as follows: