With over a billion people on TikTok, there’s a lot going on. In this episode of Growth Masterminds, we chat with M&C Saatchi’s Jennifer Sudo, who just completed a study on TikTok users.

What she found:

 Over 90% of TikTokkers buy or are willing to buy products they see on TikTok

TikTok can make the most mundane product go viral

TikTok ads shouldn’t really be ads at all

Authenticity wins

TikTok is evolving into something like Home Shopping Network or QVC

TikTok is the new Google for millions of young people