The DTC revolution can’t be ignored. Everywhere you look there are companies old and new reimagining the commerce experience and bringing more choice directly to the consumer. This is happening in every industry, including one you might not always think about — the funeral industry. For decades, consumers had limited options when they were making arrangements for the death of a loved one. Funeral homes monopolized the experience and often overcharged those who had few other choices. Scott Ginsberg and Josh Siegel wanted to change that. With Titan Casket, they, with their other co-founder, Elizabeth Siegel, have built a DTC business that puts the power back into the hands of the consumer at one of the most trying times of their life. On this episode, we talked about how Scott and Josh used the DTC playbook to disrupt the funeral industry, and we explored some of the ways they are mastering distribution and partnerships as a way to elevate their brand. Enjoy this episode. 

Main Takeaways:

• Don’t Sell What You Don’t Have: Although customers are forgiving, that only extends so far. With the supply chain issues ravaging every industry, you have to be upfront about what you have, when it will be available, and when you can guarantee a product will get delivered. Especially with a product that is time-sensitive, you should never leave delivery up to chance or reliance on outside factors.
• The Key to Sales is Distribution: The more people who see and learn about your product, the more you will see sales rise and more traffic on your website. Don’t shy away from big channels like Amazon or large retailers, because being featured there will ultimately lead to a bump in awareness for your products.
• Differentiate Yourself With Service: Even if your products can be found elsewhere, the reason customers will buy from your site and keep coming back is because of the experience they have. Differentiate yourself by providing the best customer service and an easy buying experience in order to build a solid customer relationship.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

---

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce

---

For a full transcript of this interview, click here.