How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at <a href='https://degreed.com/' rel='noopener noreferrer' target='_blank' style='color: rgb(17, 85, 204);'>Degreed</a>, <a href='https://www.linkedin.com/in/lisamspinelli' rel='noopener noreferrer' target='_blank' style='color: rgb(17, 85, 204);'>Lisa Spinelli</a>. Learn how Degreed tracks their content performance and some of the strategies they use. Understand all the aspects of your content funnel today. Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at Degreed, Lisa Spinelli. Learn how Degreed tracks their content performance and some of the strategies they use. Understand all the aspects of your content funnel today. Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at <a href="https://degreed.com/" rel="noopener noreferrer">Degreed</a>, <a href="https://www.linkedin.com/in/lisamspinelli" rel="noopener noreferrer">Lisa Spinelli</a>. Learn how Degreed tracks their content performance and some of the strategies they use. Understand all the aspects of your content funnel today. Love the show? Subscribe, rate, review &amp; share! https://www.acrolinx.com/wordbirds

How to Actually Track Content Performance, with Lisa Spinelli

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

Business

Technology

Marketing

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

Share How to Actually Track Content Performance, with Lisa Spinelli

Sign up to save your podcasts

How to Actually Track Content Performance, with Lisa Spinelli

How to Actually Track Content Performance, with Lisa Spinelli

More shows like The WordBirds Podcast with Chris Willis

Freakonomics Radio

The New Yorker Radio Hour

Pivot

The Daily

Up First from NPR

Today, Explained

People I (Mostly) Admire

Hard Fork

Giggly Squad

The Mel Robbins Podcast

Travelers Institute Risk & Resilience

Attention Shift