In this episode of Smarter Building Materials Marketing, Beth and Zach explore some key insights into giving customers and clients the kind of experience that will not only bring them to the table, but will build loyalty that will keep them there. Director of B2B Marketing for Techo-Bloc, Alex Cadieux, talks about how they moved from just building great products, to the next level of supporting their customers through education on the way to build things properly. Entering a new phase, they have now been able to go even one step further by helping them learn how to market their business to acquire and retain clients. He talks about a new event Techo-Bloc is hosting as an example of how they are helping their dealers grow their businesses. Zach and Beth will be bringing their digital marketing expertise to the event as featured speakers.