You’ve added new ARR—but are you spending too much to get it? In episode #302, Ben Murray walks through two practical ways to align your ARR growth with your sales and marketing spend. If you're unsure whether you're underinvesting, overspending, or just inefficient, this episode will help you benchmark your GTM motion using real data and operator-friendly metrics.

 What You’ll Learn

Why It Matters

Resources Mentioned

Cost of ARR Blog Post + Template: https://www.thesaascfo.com/saas-cac-ratio/

Benchmark data: Benchmarkit.ai

Quote from Ben

“I love the Cost of ARR—because whether your ACV is $500 or $50,000, it normalizes efficiency across go-to-market models.”