In an atmosphere of transparency and collaboration between sales and marketing teams, alignment of efforts towards common objectives is fostered.

In this episode, Danielle D'Amico, Regional Manager at Stryker, shares valuable insights on the importance of collaboration between sales and marketing. Throughout the interview, she emphasizes the significance of understanding both sales and marketing, highlighting that marketing provides a broad perspective of the industry, while sales offers depth and intimacy with customers in the trenches. Danielle debunks the misconception of friction between the two functions and stresses the importance of trust, communication, and a shared commitment to common goals in fostering a collaborative culture. She also discusses the critical role of data integrity in building trust and credibility between sales and marketing teams.

Tune in as Danielle provides practical advice for creating a collaborative culture and leveraging data to drive faster growth.