How to be a CEO

Ella Mills is the founder of UK wellness brand Deliciously Ella - focused on plant-based food and improving health, which marks its ten year anniversary this year. In this episode Ella discusses how her business started as a health blog, and snowballed into a lucrative and varied business.

Ella talks about:

• Marking its ten year anniversary (1.19)
• How Deliciously Ella started as a blog (2.48)
• How Ella used plant-based food to recover from her illnesses (5.41)
• Managing to stick to a plant-based diet (8.12)
• Building a brand before building a business (10.04)
• What it's like running such a varied business (10.46)
• Ella's decision to buy out her investors (11.42)
• How Ella's been successful...despite doing some things backwards (15.32)
• Is the brand to blame for the growth in plant-based food? (16.04)
• Will there be exponential growth in the plant-based food market? (18.51)
• Might Deliciously Ella brand out into fake meat products? (21.27)
• What's next for the business? (23.01)
• Ella's hopes and wishes for 2022 (24.17)

You can check out some of Deliciously Ella on Instagram.

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Dr Murray Ellender is CEO and co-founder of eConsult, an online consultation system for GPs currently in use in more than 3,200 practices around the country. In this episode we talk about:

• Disrupting tradition and work practices
• How to persuade people to try something new
• The methods eConsult used to set a price point for something didn’t exist
• The dilemmas faced by doctors during the Covid-19 pandemic
• The future of healthcare

The Evening Standard’s holding an SME EXPO on May 25th and 26th. It’s a free to attend, two-day exhibition and conference designed to inspire and connect entrepreneurs and business leaders. Learn from the UK's most successful entrepreneurs, network with fellow owners and founders, and meet best-in-class suppliers - all taking place live and in-person at Olympia London. Get free tickets here.

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Fiona Cannon is the director for Sustainable Business at Lloyds Banking Group, where she's responsible for inclusion and diversity. In this episode we talk about:

• Why diversity in some companies hasn't hit the leadership levels yet
• The importance of agile working in the post-lockdown era
• What's being done to improve opportunities for minority groups
• The importance of supporting those with mental health difficulties
• The progress that's been made, and what's to come

The Evening Standard's hosting the Watercooler event at Olympia London on May 25th and 26th. More than 100 experts will be talking about workplace wellbeing. It's free, to register click here.

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Erik Torstensson, co-founder and creative director of denim designers FRAME, invites us to their brand new store in London.

How do you succeed in the fast-moving world that is fashion?

In this episode we talk about:

-Ten years of FRAME

-The importance of hustling, even after international success. 

-The ruthlessness of the fashion industry

-Environmentally conscious fashion

-How to go from growing up on a farm in Sweden to running a global company

Find us on Twitter #AnInvitationToMeet

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As a passionate video gamer, Damian Burns has his dream job: EMEA SVP of streaming platform Twitch. It's a job that didn't even exist when he was a kid, and as a pioneer in streaming he's often venturing into areas where the rules haven’t been set.

In this episode we discuss:

-Twitch's rise as a streaming giant

-Its evolution from video gaming to areas including sports

-How to keep control of rapid change, and when you should just let it happen

-Advice on making the most of a Twitch channel

-The future of Twitch

Find us on Twitter over at #AnInvitationToMeet

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How do you cope with workplace stress, and what can companies do to help employees?

Professor Sir Cary Cooper is the founding director of workplace wellness specialist RobertsonCooper and 50th Anniversary Professor of Organizational Psychology and Health at the University of Manchester. In this show we talk about:

• The deprivation in LA that led him to give up ambitions of being a tax lawyer to help others
• How companies attitudes to workplace stress have changed over the decades
• Practical advice on dealing with stress and mental health both as an employee and employer
• Could a four day working week help?
• Why younger generations won’t stand for unhealthy offices

Cary’s appearing at the Watercooler event at London Olympia on May 25th and 26th. For more info and free tickets click here.

Hosted on Acast. See acast.com/privacy for more information.

How do you create an icon? In this episode we talk to David Abrahamovitch, CEO of Grind, the coffee company behind those now famous pink tins and pods that are popping up in kitchens everywhere.

We talk about:

• How the company turned the pandemic into an opportunity
• Why they chose pink for a beverage more often packaged in brown tones
• Advice on how to use crowdfunding to get secure money for your business
• The future of Grind and its international expansion

David’s also appearing at the Evening Standard’s SME EXPO, where he’ll be talking about crowdfunding. The event’s being held at the Olympia London on May 25th and 26th, for more info – and free tickets – head to the website.

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This is an Invitation to Meet Anna Chokina, CEO of Cellular Goods. They’re a cannabinoid wellness start-up, trying to make headway in an emerging market, where competition is already fierce and getting stronger all the time. They’re offering CBD and CBG products from health supplements to skin care, but how do you persuade customers to try something new?

It’s a problem Anna’s had to overcome before in her many jobs for huge companies including Avon, PepsiCo and Procter and Gamble, but is it harder in a startup?

In this show we talk about:

• The visit to an Alaskan pot shop where Anna discovered CBD products
• The CBD market and its difficulties, including reputational ones
• The public’s rediscovery of science since the pandemic
• The difference between CBD and CBG
• How to capitalise on first mover advantage
• The social network platform ban on cannabinoid advertising
• Marketing as a force for good

For more business news, interviews and analysis go to standard.co.uk/business

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This week we talk to Andy Shovel, co-founder of vegan food brand THIS about his business, and how he swapped a burger brand for his new plant-based venture.

THIS has become one of the fastest-growing vegan brands in the UK, and this year it’s targeting £20 million pounds in annual revenue and launching what a “huge” range of products.

In this episode we discuss:

• Why he swapped a beef burger business for a plant-based brand (1.35)
• How THIS uses Instagram and social media to market their products (4.45)
• Facing the competition of other plant-based food brands (12.20)
• The future of vegan food (19.25)
• How bad vegan products affect the market (21.30)
• Moving into the world of meat-free sausages and burgers (25.35)

You can check out some of the products by THIS on their Instagram page.

Remember to follow us on Twitter for more news from the Evening Standard.

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Debbie Wosskow OBE is a business leader on a mission to support more female entrepreneurs.

The founder of Love Home Swap, which she sold for around £40 million, has been working hard on her Allbright community, providing help to women trying to get ahead in their field.

In this show, she reveals the shockingly low amount of capital investment given to women, the barriers some face when trying to start-up a company, and gives her own advice to budding CEOs.

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