January 19, 2021

How To Be A Content Creating Machine #68

44 minutes

In this episode, our panel discusses the best ways to create and publish fitness content online.

The Episode: How To Be A Content Creating Machine

In the world of online training, the content you put out occupies a sizable chunk of your work and determines much of your resultant success. In order to build and grow, this needs to be an area in which you improve and, ultimately, connect. A few major points here are knowing where your message is going, systematizing your creation process, achieving a level of consistency and getting away from sporadic and confusing messaging. If you can connect these dots, you have that much more chance of reaching your ideal clients and striking gold.

In This Episode

Making sure you stay productive and have enough content [0:16:31]
Selecting the right platforms to post your content [0:22:20]
Taking imperfect action and including calls to action [0:24:22]
Utilizing your ideas when they arise [0:29:01]
Batching your content creation process [0:32:58]

“I think perhaps the best use of social media in a lot of cases is to test material, and is to test messaging.” — Jonathan Goodman

Upping Your Productivity

It can be helpful to find the times and spaces that you are at your most creative and focussed. This can also mean scheduling time for content creation, so that you can get away from normal distractions. Knowing where the content you are creating will go can help improve your productivity, drilling down on a specific format or message to make the most of your time.

Creating, Compiling, and Posting

As we have said before, calls to action are what move the needle, so do not neglect this amazing tool! Another useful tip is to use social media as a space to test your material and messaging, gauging reactions, and even crowd-sourcing ideas that can improve what you are posting! A lot of the time, your messages do not need to be overly complex, they can be as simple as stating questions that you encounter and offering an answer — and this usually comes naturally to coaches!

Some More Ideas for Content Creation

Making the most of your ideas as they arise will save you a lot of effort, so find a way to collect your thoughts, whether it is jotting things down in a notebook during the day or spending time brainstorming, there are more than enough opportunities to come up with things to share. Remember, content creation is like any other exercise, you get better at it by doing the reps!

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