What does it really take to build brand experiences that people feel, not just see?

In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.

We talk about:

What experiential marketing really means today

How BeCore approaches culture, community, and authenticity

Building trust with brands while pushing creative boundaries

The balance between strategy, creativity, and execution

Lessons learned from producing experiences in the real world

Why experiences—not ads—are shaping the future of brand connection


Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.