
Sign up to save your podcasts
Or


It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs.
Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a gift subscription to Hidden Brain+!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Hidden Brain, Shankar Vedantam4.6
4102841,028 ratings
It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs.
Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a gift subscription to Hidden Brain+!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

91,124 Listeners

21,992 Listeners

43,964 Listeners

32,066 Listeners

38,226 Listeners

30,734 Listeners

38,938 Listeners

27,054 Listeners

21,597 Listeners

112,330 Listeners

16,386 Listeners

4,800 Listeners

14,460 Listeners

6,577 Listeners

2,026 Listeners

1,187 Listeners