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In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.

At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.

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Time Stamps:

0:00 - What is the halloween costume theory? 

Examples of the Costume Theory: 

8:26 - Jojo Siwa 

12:03 - Addison Rae 

13:36 - Marilyn Monroe 

14:00 - Judy Garland from “Wizard of Oz”

14:42 - Millie Bobby Brown in “Stranger Things”

17:34 - Sabrina Carpenter

19:49 - Tate McRae 

20:45 - Miley Cyrus 

22:10 - Chappell Roan

Extended Episode:

26:18 - Analyzing “Anora”

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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