Dr Catherine Hyatt  is a portfolio GP and clinical content expert and in this episode, we deep dive into how she developed clarity on what she wanted to do and positioned herself as a clinical content expert

We discuss what Catherine did to get her first break as a content writer whilst working as a full time GP. The realities of what 'Reaching Out' means and the work it took to get a gig writing for international publication Red magazine

How she made a decision on whether to work for free or not as her first main role in industry and Catherine shares essential insights on how other doctors can effectively position themselves to get the opportunity they want

KEY TAKEAWAYS 

A portfolio career was borne out of passion and partly out of necessity 

I have always enjoyed writing and enjoyed reading but hadn’t translated how I could do that as a medic 

Reaching out involved multiple emails to get people's attention 

It comes across if you are excited by an idea 

Working for free can help with relationships and networking but knowing your worth is important 

If there isn’t a financial remuneration you need to evaluate the value all those involved are gaining 

It was a two stage interview with both the creative team and CRM team 

When you work with the CRM team you understand more about the extensive range of content that you may not realise is content before you are in the role 

There has always been content creation but the growth has been phenomenal 

Get really clear on what you want to do and what you are offering to a company 

It's not enough now to just be a doctor who wants to get out of doctoring 

Linkedin is a really good space to develop your personal brand and a sense of who you want to be career wise

BEST MOMENTS

‘People respond really well if your enthusiasm comes through’

‘Having exposure into a different type of company is super helpful’

‘In the last year content creation has just blown up’

‘Linkedin has completely changed my career trajectory in the last two years’

RESOURCES FOR THIS EPISODE

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ABOUT THE HOST

Dr Abeyna Bubbers-Jones is a practising medical doctor and Founder of Medic Footprints: the global platform connecting doctors with diverse career opportunities beyond conventional medicine.

Her mission is to dramatically elevate health outcomes in the world by connecting 1 million doctors with diverse careers by 2030.

Continually exploring her own path off the medical treadmill, she has developed a wealth of expertise in specialist recruitment connecting industry & health tech companies with talented doctors, whilst supporting & coaching doctors in their own career development and wellbeing.

She is an award-winning entrepreneur, Consultant Occupational Health Physician, BBC Expert Voice, Public Speaker, Musician and not-so-good boulderer!

REACH OUT!

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