February 13, 2025

How to Book 300+ Automotive Commercials a Year with Bobbi Maxwell

58 minutes

Discover how Bobbi Maxwell became one of the top voices in automotive voice over, working with brands like Maserati, GMC, and Honda. In this episode of the Everyday VOpreneur Podcast, Bobbi shares her journey from radio to full-time voice actor, building a career that boasts over 300 automotive spots annually.

You’ll learn the keys to booking and maintaining long-term automotive clients, the importance of working with automotive agencies, and how to strategically manage your availability to keep clients happy. Bobbi also offers insider advice on demo versatility, staying consistent, and why being reliable and fast is crucial in this competitive niche.

For voice actors looking to break into automotive or expand their client base, Bobbi's insights on navigating conflicts, understanding regional markets, and managing rates for TV, radio, and digital automotive spots are invaluable. She even touches on how AI might impact automotive voice over in the future and how to stay prepared.

This episode is packed with practical tips and real-world examples to help voice actors build a sustainable career in automotive. Whether you’re new to the genre or a seasoned talent, you’ll find plenty of actionable advice.

CONNECT WITH BOBBI MAXWELL

Bobbi Maxwell Website - https://www.bobbimaxwell.com

Bobbi Maxwell on Instagram - https://www.instagram.com/bobbimaxwellvo

Bobbi Maxwell on LinkedIn - https://www.linkedin.com/in/bobbi-maxwell-85238b99

Bobbi Maxwell on YouTube - https://www.youtube.com/@bobbimaxwell492

Making Wavs Podcast - https://makingwavsvo.com

Marc Scott on Instagram - https://instagram.com/marcscott

VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook

Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials

Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam

Visit https://voicezam.com/marcscott

* For voice over services:

Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?

Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group

Visit https://facebook.com/groups/vopreneur

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!

Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions!

Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions!

Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

KEY TAKEAWAYS

Automotive voice over work can be steady and lucrative.

Agency connections are crucial for securing automotive voice over work.

The automotive industry offers opportunities for both local and national work.

Automotive voice over rates differ from standard commercial rates.

Styles in automotive voiceover are evolving towards more relatable voices.

Versatility in voice demos is crucial for success in the industry.

Voice actors need to understand brand identities to succeed in automotive.

Quick turnaround times are often expected in automotive voice over.

...more

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By Marc Scott

4.8

122122 ratings