This week, I thought we'd talk a little bit about creating headlines, subject lines, your call-to-action - you know, the stuff that gets your ideal audience to DO WHAT YOU WANT THEM TO DO.  Whether it's an opt-in page, sales page, social media post, email, blog post, etc... it's super important to have action-oriented headlines that actually work. 

Before you even start to create these glorious bits of copy, I go over the 3 things you have to have right.  If you don't have these things, you're SOL.  Once you have those things buttoned up, you can move into working on the calls-to-action for your buttons, headlines, subject lines, the whole shebang. 

Oh and here are the links to the other episodes I mention - I promised I'd add the links to the show notes, so here they are:

The 4 Critical Steps to Starting a Business (this talks about identifying your ICA - I've done an entire training on this with my Facebook group, need to do one for the podcast)
https://www.musclecreative.com/podcast-ep65

5 Qualities of Super Clickable Email Subject Lines
https://www.musclecreative.com/podcast-ep54