Truth Hurts Show

How to Build a $100M Beverage Brand in 4 Years


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🎙 How does one go from zero to $2.5 million in sales in just four years? On this episode of the Truth Hurts Show, host Brian Goldstein welcomes entrepreneur David Mills, founder of the globally expanding beverage brand, Wagwan. David shares the incredible journey of building a $100M brand with no formal marketing, starting from his early struggles with dyslexia to becoming a visionary in the beverage industry.


Key Points Covered:


  • The Startup Hustle: How David developed his brand and scaled Wagwan into a market disruptor.

  • Law of Attraction: How mindset and manifestation played a crucial role in his success.

  • Navigating Challenges: From overcoming dyslexia to taking on industry giants.

  • Cultural Roots and Global Vision: Why staying connected to his Jamaican heritage fuels his entrepreneurial journey.

  • The Truth About Social Media: Raising kids with values in a hyper-connected world.

  • Advice for Aspiring Entrepreneurs: Trusting yourself, pushing through fear, and embracing the hard stuff.


David’s story is one of resilience, creativity, and a relentless drive to succeed. Tune in to discover the strategies and mindset that transformed his life and business.


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