What can entrepreneurs learn from someone who built global brands in both medical tech and music?

Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny’s Child, grow a multi-million-dollar hair salon business, and teach entrepreneurship around the world.

In this episode, you’ll hear how he made the leap from corporate sales to the entertainment industry, why “practicing failure” was core to his management style, and what every small business can gain from learning the psychology behind entrepreneurship.

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Additional Resources:

• Book Dr. Mathew Knowles to speak at MathewKnowles.com
• Use the Content Generator to write email, landing page, social, and SMS content for you
• Getting started with the Automation Path Builder

Meet Today’s Guest: Mathew Knowles of Music World Entertainment

👤 What he does: Dr. Knowles is an award-winning music executive, entrepreneur, author, professor, and cancer survivor. He’s best known for managing Destiny’s Child and Beyoncé’s early solo career, but his journey began in corporate America with a 20-year run at Xerox, Philips Medical Systems, and Johnson & Johnson.

He later launched Music World Entertainment in Houston, Texas, and grew it into one of the world’s leading music and entertainment companies, landing major brand deals, developing new talent, and expanding into fashion, haircare, and education. Dr. Knowles now travels the world teaching the next generation of business leaders through speaking and mentorship.

💡 Key quote: “If you don’t believe in yourself, how can you expect anybody else to believe in you?”

👋 Where to find him: Website |  LinkedIn | X, formerly known as Twitter | Instagram

👋 Where to find Music World Entertainment: LinkedIn | Instagram