S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)

43% of B2B buyers would prefer a rep-free buying experience.  Today’s self-serve buyers prefer to get their info from trusted influencers in their communities—like their peers, research analysts, and industry thought leaders.  So, what’s a sales rep or marketer to do?  Earn the advocacy of your customers and the trust of your buyers.  How do you do that? By developing a GTM strategy that is customer-centric to its core. In this episode of The Marchitect, legendary B2B SaaS GTM guru Jill Rowley shares her best practices for building a customer-centric GTM strategy with 4 key pillars you can use to chart the course.