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Timestamps:

(00:00) - Introduction

(02:16) - Why he thinks he was chosen as CEO

(12:40) - Why a Barista training essential to work at Starbucks

(16:59) - A Barista’s job is hard

(19:59) - Launch of Starbucks in India

(22:23) - Global franchise coming to India

(26:15) - Matching taste from Starbucks USA

(29:33) - Convincing TATA

(33:41) - Caffeine or status?

(36:05) - Strategies Starbucks uses

(46:16) - Competitors in India

(49:29) - International brand vs Indian brands

(58:04) - Time taken to run profits

(1:00:05) - Toughest place to work in

(1:06:50) - His favourite coffee

(1:07:29) - Starbucks failing in Australia

(1:10:20) - Fastest growing market for Starbucks

(1:11:08) - Indian categories which can go global

(1:18:08) - Time & money it takes to build a national brand

(1:22:17) - Tips for businesses in Tier 1 cities

(1:29:19) - Future of coffee in India

(1:31:01) - Myths & facts about Starbucks

(1:42:50) - Why CCD failed

(1:44:56) - What happened to Barista

(1:45:42) - Thank you!

In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.

In this episode, we talked about how he got appointed as the CEO of Starbucks India, how CEOs are being selected for Starbucks globally, and two things employees learn as being a barista. We then talked about how Starbucks came to India, how a franchise became big, and how they planned their investment. We also discussed how they keep premium quality across nations and how they do category creation. He also shared how coffee first came to India, and why apart from Domino’s and Pizza Hut, there are no national leaders in the pizza category.

Towards the end, we talked about why Starbucks failed in Australia, how it is picking up now, countries where Starbucks is growing fast, and Indian brands that have the potential to go abroad and boom. We also talked about how Shah Rukh Khan wanted Starbucks in the Red Chillies office and how the deal happened. We ended the podcast by busting popular myths about Starbucks. For such insightful conversations, subscribe to our channel now!

Follow Sushant Dash Here:

Instagram: https://www.instagram.com/sushantdash/

LinkedIn: https://in.linkedin.com/in/sushant-dash-502a4015

Twitter: https://twitter.com/sdash1

Follow Starbucks India Here:

Instagram: https://www.instagram.com/starbucksindia/

Facebook: https://www.facebook.com/starbucksindia

Twitter: https://twitter.com/starbucksindia

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To Know More,

Follow Raj Shamani On ⤵︎

Instagram @RajShamani

⁠⁠https://www.instagram.com/rajshamani/⁠⁠

Twitter @RajShamani

⁠⁠https://twitter.com/rajshamani⁠⁠

Facebook @ShamaniRaj

⁠⁠https://www.facebook.com/shamaniraj⁠⁠

LinkedIn - Raj Shamani

⁠⁠https://www.linkedin.com/in/rajshamani/⁠⁠

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