Scot MacTaggart and I discuss the challenge of understanding the "how do we do what we do?" and "why do we do what we do?" The answers may be terrifying. When you're too close to a thing it makes it difficult to see where you can apply the least damaging force to get the outcome you need and want.

"This is a job about the data ... in the sense that there is a definite right and a definite wrong ... we're living in a period of shamelessness ... reluctant to open the door to vulnerability ... "

It's a pair of grizzled old lags discussing what's wrong with sales, about living in the real world which is a rough place, and where real feedback is hard on you.

We dig into the importance of the qualification steps. "It acts as a get out of jail free card when you come up against a wrong customer. You have the right to say no"

Lively, entertaining and packed with clear questions that will stretch your thinking.

Contact Scot via linkedin.com/in/mactaggart

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