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There are plenty of hot takes online about how hard it is to buy a Rolex, and all the "games" that Rolex authorized dealers supposedly play, and indeed the luxury watch market was pretty wild from 2021-2022. But nowadays, buying a Rolex really isn't that hard--only a handful of models are truly "impossible" for non-VIP shoppers to buy at an authorized dealer. Most references are obtainable with a bit of a wait, and if you'd like to skip that wait--or get one of those hard-to-get models--there are plenty of trusted online grey market dealers to buy from as well. We'll quickly explain how to buy a Rolex in 2024.

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