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This week on The Business of Watches we regroup and recount the events known as New York Watch Week. From INDIES.NYC, to the FHH Forum to WatchTime and Windup NYC, Griffin Bartsch and TanTan Wang hit the highs and lows of what is now considered the premier calendar week event in the U.S. watch world.
The U.S. market's rapid ascension to top dog among timepiece destinations is fully confirmed with more than CHF 4.3 billion worth of watches being imported from Switzerland in 2025, accounting for 17% of overall Swiss watch exports. It's an elevation driven by a surge in enthusiasm and interest in the post-pandemic era with publications like Hodinkee - started way back in 2008 - laying the groundwork for a new generation of watch enthusiast, collector, and buyer.
But is the growth sustainable and is the industry catering enough to American tastes and needs? Is the U.S. market strength a fleeting diversion or is it in it for the long haul? Hodinkee editors Andy, Griffin and TanTan weigh in on the products and activations conjured by some of the world's biggest watch brands in the largest market for luxury and premium timepieces. Who's getting it right and who's missing the boat? What should brands be doing to win the hearts and minds of the U.S. watch consumer in 2026 and beyond?
Show Notes:
0:48 New York Watch Week (Hodinkee Instagram)
1:04 WatchTime New York (website)
1:05 Windup Watch Fair New York (website)
1:07 INDIES.NYC (website)
1:20 TanTan Wang @tantantalum (Instagram)
1:21 Griffin Bartsch @cgriffinbartsch (Instagram)
1:37 NARO NYC (website)
2:38 Swiss Watch Exports To U.S. Surge In December Capping Volatile And Down Year For Industry (Hodinkee)
6:08 MB&F Lounge New York City (website)
9:35 Casa Panerai (NYC website)
10:31 Former Urban Outfitters Building In Williamsburg To Turning Into A New Members-Only Club (Greenpointers)
12:36 Gerald Genta Watches (website)
12:37 Daniel Roth (website)
14:24 Hands-On: G-SHOCK Reveals The MRG-D5000 "Blue Rose Project" In Sapphire (Hodinkee)
15:40 This episode is brought to you by Watches of Switzerland. Listeners get $200 off a first order of $1,000+ on full-price items with code HDKPOD-Holiday-200 (case-sensitive) at checkout. Shop here: (US only. Online only. Valid through 1/4/27, while supplies last, and subject to availability. Cannot be combined with other offers. Exclusions apply. See full terms at watchesofswitzerland.com.)
17:18 Introducing: Frederique Constant Manufacture Classic Perpetual Calendar Burgundy Limited Edition (Live Pics) (Hodinkee)
17:20 Introducing: The Redesigned Oris ProPilot Calibre 111 (Hodinkee)
18:15 IntroducingThe Urwerk UR-300 Time Quantum (Hodinkee)
19:54 Introducing: Ressence Type 10 DN "Dark Night" (Hodinkee)
21:20 Hands On Impressions Of The Tudor FXD GMT "Zulu Time" (Worn and Wound)
23:55 Blancpain Celebrates The 70th Anniversary Of The Ladybird Collection With The Mini "Lady B" Revival (Hodinkee)
25:19 Hands-OnThe Chopard L.U.C Time Traveler One Khaki (Hodinkee)
25:30 Introducing: Ming x Massena Lab 57.09 'Secret Honey' (Hodinkee)
26:41 Nicholas Bowman-Scargill, Founder And Chief Executive Officer Of Fears (Business of Watches Podcast)
29:06 Introducing: Stéphane Pierre Launches His Namesake Brand With The Impressive 'l'Impétrant' (Hodinkee)
29:11 Introducing: The Bradley Taylor Ardea (Hodinkee)
31:12 Dan Royter Watches (website)
31:25 FHH New York Watch Summit
40:16 A. Lange & Söhne Brings A Glimpse Of History to New York City - Photo Report (Hodinkee)
42:30 IntroducingThe Brew Metric Chrono Taxi (Hodinkee)
45:40 Windup Watchfair NYC (Sparkling PR Instagram)
48:09 Autodromo Group C Turbo Sport (Brand website)
51:05 Brew - Metric Chrono Taxi - (Brand Website )
51:04 Kenneth Lam of Arken Watches (StandardH Podcast Youtube)
54:50 Javits Center New York (website)
56:20 Why Is Everyone Waiting Hours for Frozen Yogurt? Why Am I? (New York Times)
This week on The Business of Watches, an in-depth discussion with Nicholas Bowman-Scargill, the founder and Chief Executive Officer of Fears Watches. Nicholas has packed a lot into his 39 years. For the last decade he's been helming the brand originally founded by his great-great-great grandfather, Edwin Fears, in Bristol, England way back in 1846.
Incredibly, Bowman-Scargill wasn't even aware of the Fears brand and family connection when he decided to train as a watchmaker at Rolex in the U.K. That move into watches followed an ill-timed foray into investment banking on the eve of the Global Financial Crisis, in 2008.
By the time Bowman-Scargill restarted the brand in 2016, it had been dormant for nearly four decades. Its revival has been an exercise in business challenges that have often been met by practicing the art of project management, a skill set that he and his fellow Brits are uniquely adept at, he says. Fears has now grown to about 15 people and returned to its roots in Bristol. From flirting with bankruptcy to implementing a dress code for employees and overseeing the design and production of a perpetual calendar model, Bowman-Scargill relays the dramatic tale of how the company has survived and thrived in the crowded and competitive arena of mid-tier priced timepieces.
It's a heck of a story that offers heaps of insight for any watch enthusiast, collector or small business owner. From what he learned and has applied at Fears from his time at Rolex, to what's in the envelope that's only to be opened should he meet an unexpected demise, what kind of investors he's accepted to the family business, and how to bring that non-watch enthusiast customer to the brand, Bowman-Scargill serves up plenty of candor, wisdom and experience in this wide-ranging discussion.
Show Notes:
0:48 New York Watch Week (Hodinkee)
1:19 Bristol England (VisitBristol.co.uk)
1:35 Edwin Fear (BBC News)
3:48 List of Fears managing directors (Fears website)
5:08 The Succession Planning Gap: Real Stats on Why Family Businesses Struggle to Prepare (Kreischer Miller)
7:32 Corporate Governance (OECD)
9:36 Carp Fisher magazines (The Carp Society)
10:03 Master of the Universe - Investment Bankers (Prime Video)
10:19 The Men Who Destroyed Deutsche Bank (Der Spiegel)
10:47 The watches that bankers blow their first bonuses on (efinancialcareers.com)
12:45 Francis Bourgeois (YouTube)
14:02 Rolex Service Centres in London
17:11 Moritz Grossmann history and founding of the German School of Watchmaking (company website)
18:35 Fears Watch Company Limited (Companies House)
20:07 The First Fears Watch - The Redcliff Date from 2016
23:26 Fears Brunswick White 38
27:30 Établissage (FHH)
30:15 Mighty Mercedes Benz Models of the 1980s (Hagerty UK)
31:36 Inside Swiss Watch Manufacturing At the EPHJ (Swiss 101 Hodinkee)
35:25 The Power of Dress (Psychology Today)
42:35 Becoming a Civilian (Jason Heaton SWIMPRUF)
42:53 Meet the Fears Garrick (Worn & Wound)
48:02 British Watch & Clock Makers Alliance
48:25 What Really Happened to the Costa Cruises' Costa Concordia (Cruise Critic)
49:50 What is a Project Manager? (Project Manager YouTube)
55:20 What is cash flow and how do you manage it? (British Business Bank)
58:20 Chargeback Fraud: How It Works, Common Types & How To Prevent It (Unit21.ai)
58:46 Being Fearless: The First Ten Years of Rebuilding a Watch Company by Chris Hall with Foreward by Mike France (Waterstones)
Is there room for another watch show? Is there demand? Is Las Vegas the ideal place to bring thousands of watch collectors together for a weekend of horological themed fun, discussion and entertainment?
The folks behind The Escapement are saying an emphatic yes to all of the above. They're putting on a new watch event in Las Vegas in 2027 running February 5-7 and they believe collectors and enthusiasts are primed for a fresh, in-depth and upgraded take on the watch meetup.
Texas-based Neeshu Hajra is an enthusiastic watch collector who has decades of experience in the events business. Now located in the Middle East, Faheem Khan spent most of his career in the energy industry in London and now writes and curates the popular watch, philosophy and psychology driven Substack blog ScrewDownCrown. He's also the irreverent voice behind @kingflum on Instagram. Together, they're planning and organizing The Escapement with help from a few other big names in the industry that we dive into during the episode.
We discuss what makes meetups work and why they had to pull plans to hold the inaugural edition of the event in Abu Dhabi and move to a more conventional location in Vegas where they hope to attract some 5,000 general admission ticket buyers and 750 VIP ticket clients.
There's been some skepticism from industry naysayers as to the need and potential of the event. WatchPro's editor said the original gathering planned for Abu Dhabi gave him "Fyre Festival vibes," recalling the island music and entertainment party promoted by social media influencers that was the subject of dueling documentaries on Netflix and Hulu detailing its troubled outcome.
During a wide-ranging interview, Hajra and Khan tell us how they're staging and financing this first show and why they believe the event, with industry notables including Rexhep Rexhepi and Eric Ku slated to speak and with brands attending ranging from Atelier Wen to Biver to Daniel Roth to Greubel Forsey to Lang & Heyne and Ming, will tell brand stories in a fresh new way, making the event a success with further editions for years to come.
Show Notes:
1:23 Nishu Hajra and The Trade Group (Exhibtor Online)
1:32 Comic-Con International
2:45 Screw Down Crown / kingflum / Substack
7:38 Middle East Forces The Escapement To Cancel Abu Dhabi Event And Move To Las Vegas (Hodinkee)
13:59 What's Happening in Abu Dhabi (Time Out)
14:10 Etihad Arena Abu Dhabi
16:30 Photo Report Dubai Watch Week (Hodinkee)
18:58 A Visit With @NYCWatchGuy (Swiss Watch Gang YouTube)
22:42 T-Mobile Arena Las Vegas (website) 24:05 FHH (website) 30:02 Watch Anish (Instagram) 32:55 Wynn Las Vegas
33:42 An example of an F.P.Journe Clock previously sold at auction (Loupe This)
34:54 Phillips Watches
35:44 Andrew Schulz (Official Website)
36:49 Rubis Awards (website)
37:05 Top Gamer and AI Techs Mike Capps and Ben Horesh Helm Everywatch (Forbes)
43:08 Horologer Ming Executives Ming Thein And Praneeth Rajsingh Talk Design, Manufacturing, Pricing, And More (Hodinkee)
46:02 HSNY Watchmaker Classes
This week on The Business of Watches, a boutique brand and its CEO from a country that has much of the watch industry abuzz. Nirupesh Joshi is the co-founder and Chief Executive Officer of Bangalore Watch Company, based in Bengaluru (previously known as Bangalore), India.
The company was founded in 2018 and has slowly established itself as a purveyor of premium watchmaking with models that don't rely on classic tropes about the country to tell their story. Former tech industry executives Joshi and his wife, Mercy Amalraj, are building a brand that aims to express the modern spirit of India, as the country becomes an increasingly significant economic and cultural player on the world stage.
There's a rich history of watchmaking in India, marked by brands including HMT and Titan, that have produced watches at large volumes to serve India's fast-growing population of over 1 billion people. But BWC is seeking a different client, one that's more seasoned in watches, and is seeking a brand that innovates and competes with other marques from around the world to tell its own unique stories.
BWC has grown to about 15 staff members, including watchmakers repatriated from other brands, opened a boutique in its home city, and produces around 2,000 watches per year, assembled in India, using components made both in-country and from suppliers around the world. The company recently raised capital from investors, and Joshi tells us how BWC plans to bring its watches to a wider, global audience. Customers outside of India already account for about 60% of sales, and the plan is to grow that segment further with modern, high-quality watches that express the dynamism of India and its young population.
Show Notes:
1:05 Bangalore Watch Company (website)
7:45 The Role of Hong Kong In The Global Watch Market (Hong Kong's Finest Watches)
18:18 Delhi AQI (Instagram)
30:31 Furlan Marri
Formex holds a unique place in the Swiss watch industry. The brand was born in the early 2000s with a proprietary case suspension system and designs that expressed the origins of its name 'forme extrême' (extreme shapes in French). But the recession spurred by the Global Financial Crisis of 2008 dealt a near fatal blow to the brand and it entered a period of relative dormancy.
Then in 2016, Formex was taken over by a group backed by one of its suppliers, Dexel, a Swiss component maker specializing in bracelets, clasps and cases as well as dials at its subsidiary Cadranor.
Raphael Granito, now in his mid-thirties, is part of the family business behind Dexel and led the take over and revival of the Formex marque. He has steered the brand's development ever since and a decade later, Formex is leveraging its manufacturing savoir-faire and research and development skills from Dexel to produce innovative and approachable-priced Swiss Made watches. The brand evolution culminated recently with the Aria, a high-end integrated bracelet titanium sport watch with an, ultra-thin, micro-rotor manufacture movement designed by Horage, priced below CHF 6,000. That's a significant step up compared to the CHF 1,800 average price point for its watches.
Granito outlines how the brand has grown and connected with more customers, operating mainly outside the traditional retail structure. Still a family business, he hired his best friend from university to lead marketing and sales efforts. Formex has distinguished itself offering upscale finishing and components, including cases, bracelets innovative clasps and stone dials that include meteorite options. It's approach to design and engineering innovation, that Granito calls 'designeering,' has certainly struck a chord with a watch enthusiasts, particularly in the U.S., now the Swiss brand's largest market.
Show Notes
1:05 Raphael Granito (Instagram)
5:16 Formex Essence
Interview with Markus Wälchli, marketing director of Formex (The Watch Society YouTube)
12:17 Hands-OnFurlan Marri Disco Diamonds Onyx – A New Affordable Entry Into Subtle Gemsetting (Hodinkee)
This week on The Business of Watches, we sit down with the business leader who has headed the reborn Czapek & Cie. brand for more than a decade now. Xavier de Roquemaurel didn't come from the watch industry when he co-founded Czapek with fellow entrepreneur Harry Guhl with help from watchmaker Sébastien Follonier in 2015.
He's had to learn the industry on the job and while Czapek burst on the scene by winning the Grand Prix d'Horlogerie de Genève (GPHG) Public Prize in its debut year in 2016, the company and de Roquemaurel have faced plenty of challenges along the way. From the novel financing and shareholder model they created to fund the startup, to reckoning with a massive surge of back orders for their popular Antarctique integrated bracelet sports watch model during the boom times of the post-pandemic era, as well as serious health and medical ordeals. Reconsidering all the tests he and the company have faced, de Roquemaurel says he now believes that "adversity gets the best out of you."
Today, Czapek has just opened a new boutique on the historic Quai des Bergues in Geneva on the same banks of the Rhone river where François Czapek himself had his first atelier in the 1800s. In a wide ranging interview, the Czapek CEO traces both the path of the reborn brand and how it has found inspiration in the legacy of the watchmaker that opened what is believed to be the first watch boutique on Place de Vendome in Paris while producing timepieces for Napoleon III and the French Imperial court. Stay tuned to the end for a preview of what complication the brand might take on next.
Show Notes:
1:05 Czapek Quai des Bergues Collection
This week on The Business of Watches, a veteran watch industry CEO who is taking on one of the biggest and most demanding challenges of his storied career. Julien Tornare is the head of Hublot, the irreverent and ground-breaking brand controlled by LVMH that's trying to reclaim some of its former glory and role as a trend-setter in industry innovation.
An affable and talented business leader, Tornare has spent almost three decades in the watch world, with Vacheron Constantin and Richemont, and then as the chief executive of Zenith, where he oversaw a dramatic revival and upswing for the El Primero maker. He then had a brief tenure as the CEO of TAG Heuer, before joining Hublot as the big boss in 2024.
Tornare talks about Hublot's turbulent journey over the past four decades, and the spirit that's reflected in the brand's unconventional and outspoken ambassadors. He also takes on the marque's critics, making the case for why the YouTuber shots are largely unjustified.
As for where Hublot is going, that's partly where it has been, as Tornare discusses the influence of Hublot's Italian founder Carlo Crocco as the company reconsiders its legacy ahead of its 50th anniversary in 2030. There's also news of a major new partnership with legendary American artist Jeff Koons, who is bringing his artistic vision to the watch brand for the first time with a series of bold collaborations. We also discuss the role that Jean Arnault, long considered the true watch enthusiast in the Arnault clan, now has with the brand.
Show Notes:
0:30 Julien Tornare (Instagram)
1:06 Hublot (website)
1:43 The Quirky Backstory Of The Hublot MDM (FHH)
1:59 Jean-Claude Biver & The Relaunch of Hublot (IMD Business School Case Study)
4:22 Hublot And Football A Perfect Match (The Hour Glass)
6:25 The Truth About Hublot And How Their Watches Stack Up (Luxury Bazaar)
7:51 Julien Tornare, CEO of Hublot: "Hublot Will Rebalance Its Investments" (Luxury Tribune)
9:20 Nyon (Swiss Tourism)
9:59 Hublot Classic Fusion Original Goes Back To Where It All Began (Hodinkee)
10:14 Hublot Expands The Big Bang Across Every Level (Hodinkee)
11:39 Carlo Crocco (Watch Wiki)
14:04 The Art of Fusion In Depth (Time & Tide)
14:24 Andy Warhol's Hublot (Italian Watch Spotter Instagram)
17:20 Hublot Ambassadors
19:50 Why Hate Hublot? Featuring Nico Leonard (YouTube)
21:58 LVMH Watch Boss Sees Jean Arnault as Best Candidate for His Role (SwissInfo)
24:00 Hublot Spirit of Big Bang
31:40 Inside Hublot's Mission to Turn Its Watches Into Museum-Worthy Art (GQ)
32:01 Beyond The Canvas: Jeff Koons Reimagines Time With Hublot
36:10 Hublot Big Bang Original Soft Touch (Gear Patrol)
39:02 Hublot Unveils Decade-Long Warranty As New Industry Benchmark (Johnson & Co.)
This week on The Business of Watches, a fresh take on the new releases we saw at Geneva Watch Days and what they might mean for the market. Ahead of a special request summer fondue dinner, Tim, TanTan and Andy discuss what they saw, what they liked and didn't from the slew of novelties presented during the event.
We go deep into the debut of Gallet, discussing how the entry-level offering from Breitling's House of Brands will stack up against the competition and how it will re-enter the company into the cut-throat $3,000 to $6,000 price category at a time when the Swiss industry is struggling to halt the slide in volumes.
We also talk Bulgari, Oris, Frederique Constant, Girard-Perregaux, MB&F and the latest MADEditions, and why, when it comes to Doxa, you can't have just one. Plus, what the return of a new Northflag (now one word) heralds for Tudor.
Show Notes:
0:30 Tim Jeffreys
0:32 TanTan Wang
30:45 Introducing: The Bulgari Octo Finissimo Tadao Ando Limited Edition Ref. 103534 (Hodinkee)
41:19 Introducing: Oris' Big Crown Pointer Date Goes Small With A New 29mm Version (Hodinkee)
https://www.hodinkee.com/articles/the-doxa-sub-300-ti5
This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchmaker who was best known for his innovative and record-setting skeletonizing techniques on watches and dials.
Childhood friends Serge Michel and Claude Greisler took over the brand in 2006. Michel, who controls the company, came from a family business background (in another field of business), while Greisler was a watchmaker and engineer. Twenty years on, Armin Strom is a true original in Swiss watchmaking, producing unique timepieces pushing the boundaries of contemporary horology from an atelier in Biel / Bienne, where most of the components are produced, decorated and finished for the brand's proprietary, in-house designed movements.
This week on The Business of Watches, we're getting a preview and history lesson of Geneva Watch Days. Born in the dark days of the pandemic in 2020, it was a new kind of watch industry gathering, that prioritized access and community over exclusivity.
Jean-Christophe Babin, the former Chief Executive Officer of Bulgari, has been there from the beginning. He tells us why Geneva Watch Days started and why it's still needed. We discuss what to expect at this year's event and what the future of watch industry events might bring.
With some 71 brands exhibiting, GWD has more marques than that other big watch show in Geneva that happens each spring, but it's very different in tone and feel. Using a 'decentralized' concept, brands pay fees based on their size and revenue and the show allows for plenty of smaller, boutique brands to show off their wares.
Open to the general public, it certainly isn't as glitzy nor as pricey an event as some others. Babin says the entire budget of GWD is likely less than the cost of staging and running a major booth at Watches and Wonders.
A veteran who has served as the head of LVMH's watch unit as well the CEO of TAG Heuer, Babin has seen the industry through a myriad of cycles, giving him a unique perspective on where the watch sector has been and where it's going.
Show Notes
0:59 Geneva Watch Days website
2:00 Geneva Watch Days 2020 / 2021 (FHS)
5:06 Geneva Tourism - Geneva Watch Days
9:12 Breitling was a founding member of GWD
10:31 Watches and Wonders
12:45 How Watches and Wonders Remains Worthwhile For Brands Big And Small (Hodinkee)
17:16 Geneva Watch Days Agenda / Panels / Symposiums
19:10 Phillips Geneva Watch Days Auction For Geneva Watchmaking School
22:15 Geneva.com
24:03 Fondation du Grand Prix d'Horlogerie de Genève
31:18 Ferdinand Berthoud
32:00 FHS Statistics
33:40 The criteria for strengthening Swiss made (FHS)
35:20 Swatch 37:50 Casio mechanical watches
40:30 Swatch X Audemars Piguet 'Royal Pop' (Hodinkee)
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