This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch brands and the necessity for media outlets to adapt to the evolving business models in luxury media. Ariel and Sean highlight the significance of understanding the broader context of the watch industry beyond just new releases, emphasizing the role of media in shaping consumer perceptions and brand narratives. They explore the challenges faced by both established and emerging watch brands, the importance of public relations versus advertising, and the realities of investment in the luxury watch market. Their discussion highlights the need for long-term vision and adaptability in a competitive market, particularly in light of changing consumer expectations and economic conditions. Join in on the conversation today as Sean and Ariel explore the challenges of affordability, the marketing missteps of established brands, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Sean:

- Sean on ABTW - https://www.ablogtowatch.com/author/sean-lorentzen/

- Instagram - https://www.instagram.com/seanpaullorentzen/

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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of collecting, the ongoing debate between vintage and modern watches, and the treasure hunt aspect of vintage collecting. The conversation also touches on the changing landscape of watch collecting and the future of content creation in the industry. Throughout their conversation, Ariel and Tony explore the changing business models of brands today, the importance of social connections among collectors, and the fragility of luxury brands. They discuss how the pandemic has shifted consumer behavior back to appreciating analog hobbies and the need for brands to create demand in a mature market. The conversation also touches on the challenges of making luxury watches accessible to new consumers with the vintage watch market becoming increasingly competitive, and how future media strategies should focus on diverse perspectives and community engagement. Join Ariel and Tony as they talk about the social dynamics in watch collecting, the future of watch media, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Tony and Unpolished Watches:

- Website - https://www.unpolishedwatches.com/

- Instagram - https://www.instagram.com/tony_traina/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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To check out Superlative on Youtube as well as other ABTW content:

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- Shop ABTW - https://store.ablogtowatch.com/

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their conversation they explore themes of risk aversion in the watch industry, the social dynamics within the watch community, and how collectors are usually bound by a shared compulsion to acquire. They also touch on the early influences of collecting, the importance of art and imagination in the process, and the unique friendships formed through a shared passion for watches. As Ariel and George dive into the themes of childhood collecting, and the joys of tinkering, they begin to discuss how early experiences shape passions. George shares his thoughts on the democratization of photography through accessible tools, and the relationship between photographers and their equipment. He also highlights the art of photography and its impact on society, while also providing practical advice for aspiring photographers. Join Ariel and George as they fully immerse themselves in the world of collecting on this week’s episode of the Superlative Podcast.

Keep up with George:

- Websites - https://bamfordlondon.com/

- https://www.bamfordwatchdepartment.com/

- Instagram - https://www.instagram.com/bamfordldn/

- https://www.instagram.com/bamfordwatchdepartment/

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To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Zach Smith, the Founder of Hour Precision. Hour Precision is a manufacturer of medical components, semiconductor equipment, and horological assemblies based out of Columbus, Ohio. The conversation delves into Zach's early experiences with machinery at a young age, and the challenges he faced in establishing a watch manufacturing business in Ohio. Ariel and Zach discuss the intricacies of watch repair, the difficulties in acquiring parts from major brands, and the importance of flexibility in the manufacturing business. Zach also shares his insights into the process of moving from concept to production in watchmaking, and the balance between automation and craftsmanship while emphasizing the detailed work involved in creating high-quality components. He explores the challenges of outsourcing and collaboration in producing watch parts, while also highlighting innovative projects and partnerships that aim to push the boundaries of traditional watchmaking. Listen in on Zach and Ariel’s conversation about the manufacturing world, on this week’s episode of the Superlative Podcast.

Keep up with Zach and Hour Precision:

- Website - https://www.hourprecision.com/

- Instagram - https://www.instagram.com/zachsmiami/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edouard shares insights on the company's dual approach of maintaining its own inventory while also facilitating a marketplace for third-party retailers. Ariel and Edouard also touch on generational shifts in watch-buying preferences and the complexities of international transactions. Edouard expands on Watchfinder's role in the market today, emphasizing their strategy in catering to both high-demand and low-demand watches while maintaining a focus on customer service. The discussion also touches on the importance of building trust in the U.S. market, the evolving landscape of watch marketing and brand equity, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Edouard and Watchfinder:

- Website - https://www.watchfinder.com/

- Linkedin - https://www.linkedin.com/in/edouard-caumon-2a445148/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by aBlogtoWatch team member, David Bredan. Throughout this episode David and Ariel discuss the current state of the watch industry, the intersection of music and watches, and the role of AI in design. The two explore the challenges faced by the industry today, including the disconnect between brands and reality, consumer behavior, and the importance of personal connections in watch design. They also highlight the need for creativity and innovation in a market that often favors the generic over the unique and how brands often prioritize profit over creativity. As the two dive into the role of media in shaping consumer interest, they also look at the need for strong leadership within the industry with its current lack of artistic visionaries. Join in on their conversation and listen as David gives us a reality check on today’s watch industry, on this week’s episode of the Superlative Podcast.

Keep up with David:

- Instagram - https://www.instagram.com/abtw_david/

- David on ABTW - https://www.ablogtowatch.com/author/david-bredan/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

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To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especially with the impact of online shopping, and the need for brands to expand their reach beyond major cities. John shares his journey from enthusiast to brand founder and the significance of relationships in the production process. Their conversation also touches on the symbolism in watch design, particularly Masonic imagery. Ariel has John share his insights into the current watch market, the psychology behind collecting, and the importance of mentorship in guiding new collectors. Listen and join in on their discussion highlighting the evolving nature of watch culture, the need for seasoned collectors to share their knowledge with the next generation, and so much more, on this week’s episode of the Superlative Podcast.

Keep up with John and Markwell Watches:

- Website - https://www.markwellwatches.com/

- Instagram - https://www.instagram.com/markwellwatches/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing watches and why storytelling is so important in the watch industry. They discuss the evolving landscape of watch media, the importance of independent voices in the industry, and the passion that drives watch collectors and enthusiasts. Alon highlights the challenges facing the industry currently, including the need for investment in education and manufacturing, while sharing his insights on the future of American watchmaking. Listen in on their engaging conversation as Ariel and Alon dive into the evolution of watch collaborations, the importance of understanding consumer demand, the impact of social media on the watch industry, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Alon and Ace Jewelers Watches:

- Website - https://www.acejewelers.com/

- Instagram - https://www.instagram.com/acejewelers

- https://www.instagram.com/alonbenjoseph/

Check Out This Week’s Sponsor:

Bezel - https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design identity crafted exclusively for the collector community. They discuss the unique approach of Watch Angels involving watch enthusiasts in the design process, the importance of consumer feedback, and the challenges of balancing market demands with design integrity. The conversation also highlights the significance of the Worldtimer’s FC-718 movement and its position in the luxury watch market. Niels and Guido delve into the collaborative process of creating a unique timepiece, the importance of understanding market demand, and the strategic considerations behind pricing in the luxury watch industry. Listen in on their conversation with Ariel as they talk all about collaboration dynamics in watchmaking, understanding market demand, consumer feedback, and so much more on this week’s episode of the Superlative Podcast.

Watch Angels & Frederique Constant Worldtimer Manufacture Watch: https://watchangels.ch/en/watches/frederique-constant-wa-x-fc-world-timer/

Frederique Constant - https://frederiqueconstant.com/

Watch Angels - https://www.watchangels.ch/

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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