This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the challenges faced by micro-brands today. They talk about the importance of quality assurance, the evolving landscape of the watch industry, and why the Swiss watch industry seemingly has some trust issues with enthusiasts. The conversation delves into the historical context of watch manufacturing in Asia, the price-quality dilemma, and the impact of marketing on brand success. They dive into how the cost of raw materials, components, and manufacturing is rising significantly, and why future watch prices are likely to increase due to lower production volumes. Ariel and Stephen explore the concept of a 'golden age' in watchmaking, where unique opportunities exist for smaller brands, while also addressing the complexities of pricing and consumer expectations, and so much more on this week’s episode of the Superlative Podcast!

Keep up with Stephen and SWC:

- Website - https://swcusa.com/

- Instagram - https://www.instagram.com/swcusa/

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